News Content Strategist
McClatchy is seeking a creative, organized and collaborative news content strategist to help execute our company-wide initiatives to reach current and new readers.
You will work closely with editors and the national real-time and audience growth teams across our 30 local markets to curate — identify, organize, reformat and distribute — our full catalog of high-quality content across a variety of platforms, tailoring the experience for different audiences.
The successful candidate will have a deep understanding of local and national news and the information that local readers need, as well as content distribution tactics that best reach them. A firm grasp of audience growth strategies is a must.
You will optimize content created by our journalists and our publishing partners, identifying opportunities to refresh and reimagine it for multiple products, such as repackaging or editing content that needs a different approach for a certain platform or audience.
The News Content Strategist reports to the Senior News Content Strategist.
Key Tasks Include
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Identifying relevant content to be distributed in a timely manner and optimizing this distribution across McClatchy’s 30 news sites, social media, newsletters or platforms.
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Using various tools to repackage relevant content for multiple news sites to reach the right audience at the right time on the right platform.
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Close coordination with McClatchy’s audience growth teams to ensure maximized reach of this content.
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Leading newsletter initiatives that have impact across multiple news sites.
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Optimizing and distributing content from our national real-time reporting team, as well as our wire and syndication partners.
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Data-driven approach to experiments and audience initiatives.
Qualifications
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3+ years of writing or audience growth experience
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Candidates must have strong writing, editing and visuals skills
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Excellent news judgment and journalism ethics
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Familiar with a variety of storytelling approaches, including social media, alt-form writing, video and audio
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A way with headlines and an understanding of what approaches work on different platforms
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Experience with identifying audience-focused strategies, including SEO and newsletters
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Dedication to experimentation informed by analytics
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Strong collaborative instincts and a love of teamwork